UK Home Renovation Contractors

We fill your pipeline with homeowners ready to book — using AI-built Facebook & Instagram ads

No more slow months. No more chasing dead leads. Just a consistent flow of pre-qualified enquiries from people who already know your work and are ready to get a quote.

Book a Free Marketing Audit
£579,000 in contracts booked by one UK renovation contractor in 8 months
Over £5M in ad spend managed in my career
£579k
In contracts booked for one UK renovation contractor in 8 months
£5M+
In ad spend managed across high-ticket service businesses
14/20
Leads qualified as serious enquiries — clients, not tyre-kickers

The Problem

Most renovation contractors build their business on referrals.
That works — until it doesn't.

Word of mouth built your reputation. It gets you jobs that pay the bills.

But here's the problem: you're not in control of it.

One slow quarter and you're taking jobs below your rate just to keep the team busy. One busy quarter and you're turning good clients away because you can't handle the volume.

You've probably tried Facebook ads at some point. Ran them yourself, or paid someone who talked a good game and delivered a list of people who never answered the phone.

That wasn't your fault. That was the wrong system.

Why It Failed Before

Here's why most Facebook ads don't work for renovation contractors

Generic agencies treat your business like a pizza shop. They run a discount offer, collect a list of names, and call it leads.

But a homeowner spending £20,000–£80,000 on an extension or full renovation doesn't make that decision on impulse. They need to trust you before they pick up the phone.

The problem isn't Facebook. The problem is that most agencies don't understand the renovation sales cycle.

What a typical agency delivers

60
Leads generated
most are curiosity clicks
12
Actually answer
when you call them back
4
Are genuinely serious
about getting the work done
1
Books
you spent your evenings for this

How It Works

We build and run your ads with AI — from creative to qualified lead

By the time a homeowner contacts you, they've already seen your work, understood roughly what a job like theirs costs, and decided they want to talk to you specifically.

AI Builds Your Ads

We use AI to generate and test multiple creatives at scale — targeting the homeowners most likely to book your type of work, in your area.

Leads Are Pre-Qualified

A qualification process filters out tyre-kickers before they reach your phone. No more chasing people who were never going to hire you.

You Show Up and Close

You turn up, walk the job, and present. You're not selling from zero — you're confirming a decision they've mostly already made.

Everything else — the ads, the creatives, the targeting, the optimisation, the lead qualification — we handle.

Real Results

What this looks like in practice

Prime Living Design & Build

Exeter, Devon · Extensions & Full Renovations

8 months
£579k
in completed & booked contracts
£75k
single job closed in one evening
14/20
leads qualified as serious enquiries

Leon runs Prime Living Design and Build out of Exeter, Devon — doing high-ticket extensions and full renovation projects. Before working with us, his pipeline relied almost entirely on referrals. Strong reputation, inconsistent workflow, no real control over when the next job came in.

Eight months later, he'd booked £579,000 in completed and contracted work — including a £75,000 job closed in a single evening. Of 20 leads generated, 14 were serious enquiries. The ones he didn't close were priced out, not uninterested. He's now targeting £1,000,000 in his first year.

"Otávio has worked really well."
— Leon, Prime Living Design & Build, Exeter, Devon

He didn't change how he sells. He changed where his leads came from.

Is This For You?

Built for a specific type of contractor

This works if you…

  • Do home renovation work in the UK — extensions, loft conversions, full refurbs, or similar high-ticket residential jobs
  • Have capacity to take on 2–4 new projects per month
  • Can respond to new enquiries within the hour
  • Are ready to invest in a proper system, not a one-month experiment

This isn't right if you…

  • Are already fully booked with no room to grow
  • Want results without a setup phase
  • Have had bad experiences with ads and aren't open to doing it right this time
Otávio Stanciola in London, UK — Meta Ads specialist for home renovation contractors

Who's Behind This

I'm Otávio Stanciola

I run a Meta Ads agency that works exclusively with high-ticket home renovation businesses. And if a business isn't charging high-ticket yet but has the work quality to justify it, we specialise in structuring the offer first — so the ads have something worth advertising.

I've managed over £5 million in ad spend across service businesses that depend on high-trust, high-ticket sales — the kind where a customer needs to believe in you before they spend serious money.

The AI system I run for renovation contractors wasn't bought off the shelf. It was built and tested through real campaigns, real budgets, and the results you've just read about.

When I started in marketing, I kept seeing the same thing: contractors doing exceptional work losing jobs to ones doing mediocre work — simply because the bad ones knew how to get in front of the right people. The quality of the work didn't matter if nobody saw it. That felt genuinely unfair. It still does.

I work with a small number of clients at a time. Not to create artificial scarcity — because doing this well requires attention, and attention doesn't scale if you take everyone.

£5M+
Ad spend managed
£579k
Booked for one client
UK only
Renovation contractors

Next Step

Book a free Marketing Audit

On the call, we'll look at where your leads come from right now — what's working, what's inconsistent — and map out exactly what a paid ads system would look like for your business. You'll leave with a clear picture of what's possible, whether we work together or not.

We audit your current lead sources
We map what a paid system looks like for you
You leave with clarity — whether we work together or not
Book Your Free Marketing Audit

No pitch decks. No pressure. Just an honest conversation about your pipeline.

Common Questions

Frequently asked questions

Most agencies use the same playbook for every client — regardless of industry. We build specifically around the renovation sales cycle. The qualification step is what most agencies skip. That's where the system either works or wastes your time.
We recommend a minimum of £50 per day in ad spend. Our management fee is separate. On the Marketing Audit we'll work out what makes sense based on your target volume and average job value.
Most clients see their first enquiries within two weeks of launch. Consistent, predictable lead flow typically kicks in between month two and three as the system optimises around the highest-performing audiences and creatives.
No. We handle the setup, the creatives, the targeting, and everything in between. You need a Facebook business page and someone available to take calls. That's it.
I keep the number small on purpose. Doing this well requires attention, and attention doesn't scale if you take everyone. If you're considering this, book a Marketing Audit now to check availability.

Ready to Start?

Ready to stop relying on word of mouth?

Book a free Marketing Audit. We'll look at your current pipeline, map out what a consistent lead system would look like for your business, and you'll leave knowing exactly what's possible — whether we work together or not.

Book Your Free Marketing Audit